The Online Marketing
Online marketing is a very complex world that encompasses a lot of strategies and tactics which have been developing rapidly all these years.
Nevertheless, there are several key basic steps which are constant and the same all these years.
Follow the basic steps, and as you gradually expand upon them, you will go a long way in having yourself a successful online marketing campaign in the long run.
Critical Tips to Online Success
So what are the key basic steps for successful online marketing?
There are actually a few steps involved, but if I have to summarize the shortest way possible, it would be these three steps:
- Develop effective strategies for your online marketing campaign
- Bring in and drive quality traffic to your website
- Converting your traffic into sales/business
These three steps can be further trickle down into many more strategies, tactics, and campaigns.
These include building professional looking websites, utilizing SEO (Search Engine Optimization), email marketing, leveraging social media reach, customer service, etc.
Why we the online marketer implement all these strategies?
Because we want to attract the attention of the people from the other side!
Who are they? Our customers, of course.
Look From Your Customer’s Perspective
So what is the best way to attract customers to our business you might ask?
The best way is actually by understanding the customers that we would like to attract.
Put yourselves in the shoes of our customers and see things from their perspective.
When you can see from your customers’ perspective, you can then guess what they might be thinking.
What is your customer thinking?
So what is your customer might be thinking when looking for something to buy?
Well, why don’t you ask yourself first the same question?
What are you thinking when you are looking to buy something? Chances are you will be thinking:
- Is this product any good?
- Is this reliable and can last long?
- Is the price right?
- Is the price worth it?
- Why should I buy this one rather than that one?
- How does the quality compare to the other known brands?
- Is it convenient to buy and trustworthy?
- Any good review I can see/read before I buy?
- Is there any cheaper/better alternative around?
- How can I purchase without much hassle?
- Etc.
Just like you, above are some of the things that people may think or consider before they come up with a decision to buy or not a certain product offering of yours.
So think like a consumer or potential buyer first, identify their wants and needs, and you can be very successful in your online marketing effort.
Understand The Customer Buying Cycle
I highly recommend you understand the customer buying process or cycle when implementing your marketing campaign.
Ideally, you should always try to aim or get closer to the decision/buying process.
The closer you can get to the decision buying process, the higher the chances for you to make your sale.
Have you ever wondered, why many product reviews start with the word “the best”, “the cheapest” or end with “review”?
It is simply because those words have proven to be high converting words.
Of course, there are so many others as well and I may discuss this topic in my future post.
So there you have it folks, my take on how to succeed at online marketing.
If you have any questions or feedback, just drop me a comment below. I would be more than happy to hear from you.
Dlansing
